Karakteristik Riset Komunikasi

Sebagai ilmu social, ilmu komunikasi mempunyai objek material yang sama dengan ilmu-ilmu social lainnya yaitu mengkaji perilaku manusia (kehidupan social). Tetapi untuk membedakannya, setiap ilmu mempunyai objek formalnya masing-masing. Jadi objek formal adalah ciri khas yang dimiliki setiap ilmu dan secara spesifik menjadi focus kajiannya

Strategi Komunikasi Politik Partai pada Pemilu Legislatif 2009

Abstract

Legislative elections 2009 followed by many political parties which purported to intense competition among political parties in the struggle for the vote. All the strategies, tactics, and methods are used by all political parties to win the election. Therefore, the role of communication and media are very important. This study aims to identify strategies of political communication Prosperous Justice Party (PKS) in legislative elections in 2009. This research was conducted at the PKS Board's Region of Yogyakarta with qualitative descriptive method and interactive analysis. The results of this study show that PKS election winning strategy formulated in the four stages of action: first, PKS heard; second, PKS invites; third, PKS talk; and fourth, PKS win. In carrying out the fourth stage of the action, the PKS using a strategy of political communication with the approach of interpersonal communication, public communication, and mass communication. The role of political communication strategies applied by the PKS in 2009 impressed the legislative elections less significant impact on the party vote. This is, heavily influenced by various factors, such as the number of money politics were done by other parties and populist government policies such as reduction of fuel oil and direct cash assistance, which was more profitable democrat party. So the Democratic votes rose 300% in the general election in 2009 than in 2004 elections, otherwise the other major political parties tend to decrease the acquisition of voice and only a relatively slight increase PKS.

(Keywords: Political communication, Political parties, Media, Society).

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